Training Speech

The purpose is to learn to give clear instructions by demonstrating a process:
a. Audience can follow the process via speaker’s use of a mnemonic device
b. Visualization of the process via demonstration will aid audience retention

Title ­­­­­­­­­­­­­­­­of Speech-
2 Demographic references –
2 Psychographic reference-
Reference to survey results-
Acronym/mnemonic device-
Power Point slides-


I feel as though I had a better handle on this presentation overall then my last one. One of the main reasons is that I rectified the issues I had with the first speech. I made my notecards simpler and neater. This led to my overall presentation being more cohesive. Another problem I had with the first speech that I did not encounter this time around was that with the first speech, I had trouble incorporating a personal story into my speech. With the training speech, it is a more formulaic approach to creating the presentation. I found that this allowed me to have a better overall flow with this speech.


  1. Introduction

How many of you have listened to a celebrity, politician, or professional athlete make a public apology? In today’s world, everyone is scrutinized under the microscope that is the public eye. Our current culture is easily offended, and many times a mistake can end a career. Sandra Fathi, founder of the Public Relations company, Affect, says it doesn’t matter if the issue of the day is a single error or a national one, to mitigate a full-blown crisis, corporate executives must have a well thought out communications plan, and part of that plan should focus on how to react when a mistake occurs. Most of you had stated that you have never had to make a formal apology. But as the age old phrase goes, someone in this room could be the President one day. So to help you understand the importance of structuring an apology, I would like to instruct you on how to utilize the AATS method to create a public apology.

  1. Account Offence

Identify the wrong doing

Ensures everyone is on the same page

Be specific

  1. Acknowledge the Damage

Dr. Aaron Lazare, Professor of Psychiatry at University of Massachusetts Medical School says that a valid acknowledgment must make clear who the offender is and who is the offended.

Ensure that you communicate that you understand what you have done wrong

Legitimizes the offended party’s reactions

  1. Taking Responsibility

Let others know that you understand that your actions did cause them harm

Do not offer excuses

Dorothy Crenshaw founder of Crenshaw Communications says that pointing fingers of blame at partners or hiding behind circumstances, even if legitimate, will undermine the positive impact.

Apology is about THEM and how THEY feel

  1. Statement of Regret

You all said no apology was better than a half-hearted apology

This is where the most sincere apology occurs

Followed by a promise that it will not happen again

You all said sincerity was one of the most important piece of an apology, and this is where you lay it on


The AATS method of creating a public apology is a simple, yet time-tested strategy that has allowed people to apologize in a professional setting. A well written and thought out apology can save a career and get someone out of a dicey situation. Just remember, honesty is the best policy, so don’t be the next Bill Clinton.






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